Table 1 Socio-demographic characteristics of the sample
Characteristic | Total (N = 838) | Control (no claim) (n = 209) | Contains ‘good’ ingredient (n = 209) | Free from ‘bad’ ingredient (n = 210) | Unregulated child-related claim (n = 210) |
|---|---|---|---|---|---|
Gendera | |||||
Male | 232 (27.7) | 49 (23.4) | 68 (32.5) | 54 (25.7) | 61 (29.1) |
Female | 602 (71.8) | 160 (76.6) | 139 (66.5) | 154 (73.3) | 149 (71.0) |
Other | 4 (0.50) | 0 (0) | 2 (0.96) | 2 (0.95) | 0 (0) |
Age | |||||
18–29 years | 225 (26.9) | 59 (28.2) | 58 (27.8) | 50 (23.8) | 58 (27.6) |
30–39 years | 350 (41.8) | 84 (40.2) | 88 (42.1) | 89 (42.4) | 89 (42.4) |
40 + years | 263 (31.4) | 66 (31.6) | 63 (30.1) | 71 (33.8) | 63 (30.0) |
Highest level of education | |||||
Did not complete tertiary | 427 (51.0) | 107 (51.2) | 108 (51.7) | 105 (50.0) | 107 (51.0) |
Tertiary or higher | 411 (49.1) | 102 (48.8) | 101 (48.3) | 105 (50.0) | 103 (49.1) |
SEIFAb | |||||
Low (Q1 & 2) | 285 (34.0) | 68 (32.5) | 78 (37.3) | 79 (37.6) | 60 (28.6) |
Medium (Q3 & 4) | 399 (47.6) | 101 (48.3) | 93 (44.5) | 92 (43.8) | 113 (53.8) |
High (Q5) | 154 (18.4) | 40 (19.1) | 38 (18.2) | 39 (18.6) | 37 (17.6) |
Frequency that toddler eats ready-made toddler foods | |||||
≤ 1 day/week | 203 (24.2) | 58 (27.8) | 45 (21.5) | 45 (21.4) | 55 (26.2) |
2–3 days/week | 250 (29.8) | 59 (28.2) | 65 (31.1) | 69 (32.9) | 57 (27.1) |
4–6 days/week | 185 (22.1) | 44 (21.0) | 49 (23.4) | 48 (22.9) | 44 (21.0) |
Every day of the week | 200 (23.9) | 48 (23.0) | 50 (23.9) | 48 (22.9) | 54 (25.7) |
Language other than English | |||||
Yes | 152 (18.1) | 36 (17.2) | 35 (16.8) | 39 (18.6) | 42 (20.0) |
No | 686 (81.9) | 173 (82.8) | 174 (83.3) | 171 (81.4) | 168 (80.0) |
Number of children | |||||
One | 315 (37.6) | 81 (38.8) | 88 (42.1) | 68 (32.4) | 78 (37.1) |
Two | 344 (41.0) | 84 (40.2) | 80 (38.3) | 90 (42.9) | 90 (42.9) |
Three or more | 179 (21.4) | 44 (21.1) | 41 (19.6) | 42 (20.0) | 42 (20.0) |
Sole (single) parent | |||||
Yes | 250 (29.8) | 64 (30.6) | 55 (26.3) | 64 (30.5) | 67 (31.9) |
No | 588 (70.2) | 145 (69.4) | 154 (73.7) | 146 (69.5) | 143 (68.1) |