Fig. 1

Key factors associated with strategy feasibility across the Consolidated Framework for Implementation Research domains [30]
The intervention was seen by most Store Managers as fit-for-purpose to meet the needs of the community (OUTER) and as well packaged to implement (INTERVENTION CHARACTERISTICS). This, together with the strong leadership of ALPA and commitment to the strategy (INNER), good communication and support provided by ALPA during the trial (OUTER and INNER), and less negative customer response than anticipated (PROCESS), enabled Store Managers to use their expertise to integrate the strategy component into their day-to-day work routines once the strategy was set-up (INDIVIDUAL CHARACTERISTICS)