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Table 8 Detailed results - rolls with carrot

From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products

 

Private label carrot rolls

Brand 1 carrot rolls

Brand 1 whole-grain rolls

Initial share of calories

53.7%

0.0%

28.2%

Initial share of sales value

45.6%

0.0%

30.0%

AID model estimation results

Ln PPrivate label carrot rolls

0.0000

0.0000

0.0000

(0.0000)

(0.0000)

(0.0000)

Ln PBrand 1 carrot rolls

0.0007

0.0000

0.0006

(0.0006)

(0.0000)

(0.0007)

Ln PBrand 1 whole-grain rolls

0.0000

0.0000

0.0000

(0.0000)

(0.0000)

(0.0000)

Ln PBrand 2 linseed rolls

0.0000

0.0000

0.0000

(0.0000)

(0.0000)

(0.0000)

Real budget

0.0000

0.0000

0.0000

(0.0000)

(0.0000)

(0.0000)

Reformulation dummy

0.0149

0.0000

0.0151

(0.0151)

(0.0000)

(0.0166)

Trend

−0.0012

0.0000

−0.0006

(0.0005)

(0.0000)

(0.0005)

Christmas dummy

0.0001

0.0001

0.0001

(0.0000)

(0.0000)

(0.0000)

Intercept

0.3657

0.0000

0.2998

(0.0520)

(0.0001)

(0.0572)

Root MSE

0.0172

0.0000

0.0189

R2

0.99

0.98

0.98

R2-adj

0.98

0.96

0.96

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International Journal of Behavioral Nutrition and Physical Activity

ISSN: 1479-5868

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