Table 5 Detailed results - rye bread with pumpkin seeds
From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products
Private label pumpkin | Private label sunflower | Brand organic sunflower | |
|---|---|---|---|
Initial share of calories | 13.8% | 12.0% | 0.0% |
Initial share of sales value | 11.8% | 10.4% | 0.0% |
AID model estimation results | |||
lnPPrivate label pumpkin | 0.0000 | 0.0000 | 0.0000 |
(0.0000) | (0.0000) | (0.0000) | |
lnPPrivate label sunflower | 0.0000 | 0.0000 | 0.0000 |
(0.0000) | (0.0000) | (0.0000) | |
lnPBrand organic sunflower | 0.0000 | 0.0000 | 0.0000 |
(0.0000) | (0.0000) | (0.0000) | |
lnPBrand other sunflower | 0.0000 | 0.0000 | 0.0000 |
(0.0000) | (0.0000) | (0.0000) | |
Real budget | 0.0000 | 0.0000 | 0.0000 |
(0.0000) | (0.0000) | (0.0000) | |
Reformulation dummy | −0.0041 | −0.0048 | −0.0015 |
(0.0054) | (0.0049) | (0.0034) | |
Trend | −0.0002 | −0.0002 | 0.0001 |
(0.0002) | (0.0002) | (0.0001) | |
Christmas dummy | −0.0003 | 0.0001 | 0.0006 |
(0.0033) | (0.0031) | (0.0021) | |
AR (1) | −0.1108 | −0.0573 | −0.3948 |
(0.2253) | (0.2215) | (0.2373) | |
Intercept | 0.0942 | 0.0894 | 0.0251 |
(0.0075) | (0.0068) | (0.0051) | |
Root MSE | 0.0057 | 0.0051 | 0.0041 |
R2 | 0.99 | 0.99 | 0.97 |
R2-adj | 0.99 | 0.99 | 0.96 |